Design Development

AKG Speaker design + Sound representation

I collaborated with Los York on this historic campaign for the new Cadillac Escalade, directed by Jackson Tisi. The spot stars the iconic RZA of Wu-Tang Clan, and features an orchestral version of their song CREAM, specially recorded to score this campaign.

As Cadillac partnered up with the iconic brand AKG, I was tasked to design and animate a physical version of the AKG speakers to enhance the high-quality sound of the Cadillac Escalade. During this process I explored different versions using car-related materials and giving the speaker a premium look.