MINNESOTA TWINS • THE UNDERSESTIMATED
MINNESOTA TWINS • THE UNDERSESTIMATED
Design Development
Los York were tapped by the Minnesota Twins to craft a game-changing campaign for their 2021 season. They wanted to grab the attention of the next generation of baseball fans, without alienating their die-hard, lifetime fans.
As part of a talented team, I helped them building a contemporary design led aesthetic to this campaign.
Process & Research
CREDITS
Production / Studio – Los York
Client – Minnesota Twins Baseball Team
Director – Seth Epstein
ECD – Scott Hidinger
Sound Design – Grey Ghost Sound
Music Supervisor – Maxwell Gosling