Design dev. & Art Direction

I had the pleasure to team up with creative director Liam Chapple from Carbon VFX to art direct and design this beautiful campaign inspired by the work of fashion designer Jason Wu and the three states of water.

I started exploring the incredible work of floral designer Azuma Makoto, the composition, the lighting and his aesthetic led me to build a surreal world around the product by adding the water in its liquid, gazeous and solid state, freed from gravity and surrounding the product like a living material. We really dialed up the macro textural elements and abstraction to explore the beauty of flowers in a design-led approach.